CooperVision MyDay — Brand Film, Tokyo
After the MyDay key visual campaign we produced for Dentsu Creative Singapore, CooperVision Japan came to us directly for a short brand film to mark MyDay's tenth anniversary in Japan. We redesigned the approved storyboard to fit the budget, directed a one-day blue-screen shoot in Tokyo with the same four models, and handled the compositing, the edit, the Japanese script and the narration. Brand film production in Tokyo, taken from storyboard to final masters.
The brief
The film was for Japan only, in a 60-second version and a 15-second version. It had to keep the tone of the key visuals and the same models, stay creative, and keep costs in check, and it had to be ready for the anniversary launch. It presents the MyDay range, including Toric for astigmatism and Multifocal, and two product stories: moisture technology and optical design.
How we produced it
The original storyboard relied on CGI and 3D camera tracking. We proposed a simpler route: shoot everything in the studio, and show the lens's moisture technology with water and liquid footage. Director Andrew Goldie redrew the storyboard and developed the film's look: the lighting, the world around the models, and how each of them is presented.
We shot in one day at Studio Dollup in Nakano, Tokyo, on a full digital-blue set covering the walls and floor, with blue added to the ceiling for a later setup. Our gaffer lit it with six Aputure Nova P600c panels, a 20 × 20 ft silk and a wind machine. The four models from the photo campaign returned, so the film and the key visuals read as one campaign.
In post, the models were keyed and rotoscoped into composited worlds, backgrounds were matched to the camera moves, and costumes were colour-matched to the brand palette before the final grade.
The words
We rewrote the English voiceover to bring in the optical design message, then wrote three Japanese script options: one faithful to the English, one with a better rhythm for narration, and one with stronger copywriting. Contact lenses are regulated medical devices in Japan, so the client refined the final script through its regulatory approval. We also wrote the on-screen text and three options for the 15-second version. We cast narrator Mirai Hirose and recorded her at a studio in Motoakasaka, Tokyo, with the client attending.
What we delivered
We delivered a film of about 60 seconds with and without subtitles, plus a subtitle file for YouTube, and a 15-second version in 16:9 and vertical 9:16. Every version is in Japanese, with ProRes masters. The film went on air for the anniversary launch across social media advertising, in-store and digital signage, and YouTube.
The key visuals from the same campaign are in CooperVision MyDay advertising photography. See more of our film and video production in Tokyo.
Client: CooperVision Japan (direct)
Location: Studio Dollup, Nakano, Tokyo, Japan
Services: Storyboard redesign, look development, casting, blue-screen production, lighting, chroma keying, rotoscoping, compositing, editing, colour grading, Japanese scriptwriting, narrator casting, narration recording, on-screen text
Crew: Director Andrew Goldie, gaffer, production assistant, producer, stylist, hair and make-up
Narration: Mirai Hirose
Deliverables: About 60-second film (with and without subtitles); 15-second film in 16:9 and 9:16; subtitle file; ProRes masters
